A tour between the Carnival and the new show room
Magrabò was born in the small city of Fano, Città della Fortuna, a city full of ancient stories, Roman monuments and sweet traditions. A city that never stops. Like Magrabò, who feeling tight in the old laboratory, has found a new AdHoc location, for his handmade creations. The new location is ready to be visited ... And why not take advantage of the 3 weekends in February to take a ride even among the floats of the sweetest and oldest Carnival in Italy?
We look forward to seeing you on Sundays
09 – 16 – 23 february 2020
Come and visit us at
Strada Nazionale Adriatica Sud 44, int. 3
Fano, 61032 – (PU)
Il Carnevale di Fano
The Carnival of Fano is one of the oldest in Italy.
Its birth is commonly traced back to 1347, the date of the first document containing the expenses incurred for the carnival celebrations.
The Carnevale di Fano was celebrated in the small Matteotti Avenue, when, in 1951, it was moved to the large Gramsci Avenue. This decision allowed the allegorical floats masters to try their hand at more complex allegorical creations.
In 1951 was born the typical carnival mask: "El Vulon", born by the artist Rino Fucci when, at that time, there was "L’Assemblée Nationale a décrété, et nous VOULONS et nous ordonnons ce qui suit " one of the most invisible figures to the Italian people was the auctioneer of edicts
"El Vulon" was born from the irony of the people who began to scoff at every character who flaunted delusions of French-style, like the wealthy men of the city and was later identified as "el Pup", every Shrove Tuesday is burned in the same square in which it announced laws and decrees.
Adapted from: Il Giornale del Metauro, n. 125 – Genuary 2015
The Jet is the launch of sweets and is the strong point of the Carnival and the first jet dates back to 1765. During the parades, tons of candies and chocolates are launched from allegorical floats. Between Fano and Perugina there is a very close connection, as the sweets thrown from the balconies of the floats were mainly supplied by this company. Federico Seneca, one of the most important Italian advertising poster designers, born in Fano in 1891, developed some posters for Perugina and Buitoni, and it was his idea of the scrolls containing the love phrases that still characterize the "Bacio", a typical chocolate of the Perugina.
The Musica Arabita
At the end of the nineteenth century Fano was divided into two factions: noble and wealthy on one side, workers and sailors on the other. On gala evenings the patricians listened to musical works, and violin and harp pianos were on the agenda, while the plebeians were excluded. Precisely because of this exclusion, the latter began to rebel, creating the "Bidonata", a kind of complex that used pots, jars and bins. Thus it was that the rattle violins, the tin cymbals, the horns and cornets made with iron pipes arose. From 1921 the group began to cheer with its rhythms parties and sagas between the cities of the Marche Region, then also moving to international regions. In 1957 the Musica Arabita became a true folkloric complex, organized and cheerful at the same time. Adapted from: Il Resto del Carlino del 23/2/1968